--:--:--A brand and product designer crafting strategic identities for clients across industries. Over the past 10 years I have helped brands big and small develop their visual identities and discover their brand character.

A generative gradient library and publishing tool for designers. Soft, calm visuals paired with a focused reading experience.
Visual identity and website for a venture fund that backs founders building the future — pixelated gradients meet editorial typography.
A social platform with a twist — Effy gives you access to share your thoughts, experiences and knowledge with the world through the power of voice.
Currently designing complex B2B workflows and a multi-brand design system. I believe good design is invisible — it simply lets people do what they came to do, and leaves them with a feeling they can’t quite explain.
When I’m not moving rectangles, I collect old type specimens, photograph quiet streets, and drink more coffee than I should.